|Log in NETQ FREE and NETQ GROW||Log in NETQ PRO at login.netq.nl »|
The respondent must directly understand what you mean with your question.
Example of a wrong question:: "If, during your assessment interview, you are confronted with problems with which you are or were involved, and if you then subsequently are asked to reflect on your own actions, would you then try to imagine what your conversation partner is trying to achieve with this question?" This question is far too long and far too complicated.
Good example: "How would you assess the GUI of the online survey tool? GUI stands for Graphical User Interface;
Example of a wrong question: "To what extent were the following reasons not influential in your not choosing our product?" So never use the word ‘not’ twice in one question.
Example of a wrong question: "ave you ever made use of this attractive special offer?" or
"Do you also think that NETQ GROW offers a good solution for easily holding online surveys?"
Example of a wrong question: "Are you sometimes irritated by telephone sales people??"
Good example: First ask the question "Are you ever phoned by a telephone sales person??", then ask "How often are you phoned by telephone sales people? " and finally ask "What is your opinion of being phoned by sales people?"
Example of a wrong question: Does the question "Do you like football?" mean 'does the respondent enjoy playing football', or 'enjoys watching football on television', or 'enjoys reading about football', or …
Example of a wrong question: When you say "Have you in the last year…?" does that mean 'in the current year until now …', or 'in the whole of the previous year …', or 'in the past 12 months …'.
Example of a wrong question: "A year ago, you received a letter about road works in your neighbourhood. Did you find the contents of that letter useful?"
Example of a wrong question: "What is the distance from your house to the nearest petrol station?" or
"Is your gross annual salary above or below the average gross annual salary in your municipality?"
Example of a wrong question: "Do you often carry out online surveys?" The word 'often'can mean one thing for one respondent and something else for another. It is therefore better to ask "How many online surveys have you carried out yourself in the last month?"
Example of a wrong question: "Are you satisfied with the service and the price?" These are two questions; if the answer is you don’t know whether the respondent is only satisfied with the service, only satisfied with the price, or is satisfied with both.
Stay relevant and don’t unnecessarily burden respondents.
Example of a wrong question: If you ask the question "What do you enjoy drinking most?" and give the answer options 'coffee', 'tea', 'beer' or 'wine' the respondent cannot really give any answer, because as a rule these drinks are enjoyed at different times of the day. It is better to ask "What do your prefer to drink in the morning?", or "What do you prefer to drink with dinner?", or "What do you enjoy drinking most in the summer?" etc.
Example: "Have you ever had a miscarriage when you were more than 3 months pregnant?"
Example: "Do you think alcohol prevention among children is important?" A respondent is not very likely to answer 'no' to such a question. In this way, a bias occurs in the answers in favour of the required behaviour.