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Image and positioning

 

What do you want to know?

Which image do customers and non−customers have of my company or brand? And is this image positive or negative?

 

The insights

This survey gives insight into

  • the image of you company or brand among customers
  • the image among non−customers

Example survey template image and positioning

To give direction and input to in− and external positioning. Effective positioning will finally lead to a better radiation and expectation. In the end, your self awareness and the external image will come together.

 

Tip

Test this survey into your own organisation. In this survey, the employees indicate the image the customers will have about the company. The actual internally experienced identity. Employees from all levels in the organization complete the same questionnaire as the customers. In this way, results can be compared. The aim is to become aware of strengths and weaknesses. And 'blind spots' can be opened to discussion.