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Make sure that your questionnaire is constructed logically.
1) Do you ever make use of an online survey tool??
2) Which online survey tools do you know?
3) Do you ever make use of the NETQ GROW online survey tool?
4) How often do you use the NETQ GROW online survey tool?
Make sure that each type of respondent follows a logical route through the questionnaire. If a question is not applicable to a certain (group of) respondent(s), it should not be asked and should therefore not appear on the screen.
Example: You want to pose a specific question only to men, or to people within a specified age group, or to users of a certain product or brand, or to people who meet a combination of the previous characteristics and others.
Respondents take an attractive questionnaire more seriously and they are more likely to complete and finish it.